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Shoot or get off the 'pod

• i gave my blood to babies for a new espresso machine


Our studio espresso machine has died. After seven years and 8000 shots, it was declared DOA yesterday afternoon. If you donate towards a new one, I will donate blood platelets to children with leukemia.

If you’ve read my other entry - “I love a sexy cup”, you’d know how important the coffee is to the creative process here. Coffee is not just a stimulant. It’s a cup of ideas. It’s a way to focus and jam and bust out concepts. It’s a marketing tool, enabling great meetings and creating a sense of community. It’s as important as a camera in my studio. At least that’s what I told my accountant when I wanted to spend two thousand bucks on a new machine. And this is what he told me:

“A $2,000 coffee maker … are you out of your caffeinated mind???”    —  he just doesn’t understand. 

I have donated platelets in the past. It’s an extremely satisfying feeling, there’s no doubt. Once, when a friend of mine heard that I've donated platelets, she was so effusive in thanking me that she totally choked me up. She actually thanked me for saving her daughter’s life. It’s a beautiful feeling to give to such an amazing cause. I’ve tried to invite friends to donate with me, and I’ve noticed that there are a lot of reasons for not going. Some are willing but get disqualified, some are understandably terrified, some are busy, but some of you have no excuse. So here’s my plan; I am asking you to donate to our studio espresso machine drive. If you do, I will donate platelets in your honor. We will give you props here and on my Facebook page, the UCLA Blood and Platelet Center Facebook page, and put your generous name on an engraved plaque, glued to the amazing machine for all to see.  So, let’s do this. You get your name on our new machine, and the satisfaction of being part of a great thing – the gift of life to a child. And I get my life’s blood with steamed milk.   

The last bloody cup from the cold, dead machine

Coffee runs through my veins. This tattoo of NYC’s iconic Anthora cup on my arm should prove it to you. 

You guys are amazing! We saved five babies today. Let’s keep it up. 

UPDATE: Donations are closed. My real goal here was to create awareness and get YOU to donate platelets! It’s easy and the GREAT team at UCLA are incredible. And so are you. Call your local blood center now.  

Donors to date:

Dante Lombardi

Hugh Hamilton

Patrick Byrnes

Barry Simon

John Florio

Steven Vote

Maria Bell

Zeljka Burazin

Nick Koudis